Marketing Content Examples For B2B Businesses

The most effective marketing content resonates with consumers at an emotional level. It provides fresh ideas and insights that help people solve their problems.

Whether it's a captivating video presentation or an in-depth white paper, the top marketing content provides value for its viewers and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are a very popular kind of marketing content that businesses use to share insights or thoughts on their websites. They can be informative or cover any subject. They can include images, videos or even audio to make the content more interesting and improve the on-page search engine optimization (SEO).

The process of creating blog posts that are high-quality begins with conducting market research to uncover and confirm a few key pieces of information about your audience. Once you know your target audience and their preferences then you can begin creating ideas and writing.

Blog posts can be classified into a variety of categories, including how-tos, listsicles, and infographics. Writing these kinds of blog posts ensures that your site is full of variety and delivers the value your audience expects to find when they visit.

A blog post on how-to like this one can help your readers learn new skills and help them solve a problem. This makes it an essential piece of content for marketing that keeps your audience engaged. A curated list is a type of blog post that utilizes various real-world examples to prove a particular point. This type of post can be used to promote a brand and increase credibility.

Case Studies

Case studies may not be as exciting as a viral post, however, they're still one of the most effective marketing pieces you can create. They're great for showcasing your expertise and generating trust among potential customers. A good case study aims to help your audience solve an issue by demonstrating how your company's product or service has helped a customer solve a similar problem.

Utilize infographics and videos to make your case study more interesting. But be careful not to make them into ads, as this will detract from the credibility of your brand. Focus on creating a resource that will encourage and motivate your readers.

You can also make use of case studies to showcase testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is particularly efficient when it's backed up by data.

White Papers

White papers, unlike feature and blog posts, typically longer and offer more details and research. B2B companies utilize white papers to demonstrate thought leadership or to provide an unique perspective to help readers make purchasing decisions, gain knowledge about an industry, or solve business problems.

Because of their high level of content that is in-depth, they are a great tool for building trust with readers who are not experts and positioning companies as a trusted source of information. They also help move potential customers through the sales funnel.

White papers can take many styles but the most effective ones are created for specific groups. This means that everything from the tone of voice to distribution strategy should be tailored to your ideal reader.

White papers are often used to share research findings. However, it's easy for them to drift away from the area of practical application and into the realms of theory. To avoid this, backgrounders and problem-solving white papers should include some sort of success story to keep readers engaged. White papers are also increasingly incorporating interactive designs. They let readers filter tables and charts to focus on the information they need and make it easier for them to comprehend the content at a high-level and move through the sales funnel.

Videos

Videos are an excellent way to engage your audience. They are also a great method of marketing in a dynamic and interactive way. They are perfect to capture the attention of your customers and also presenting complicated concepts easily.

Instructional videos, tutorials, and demonstrations are some of the most well-known video types. These videos are intended to educate your customers about your products and enhance their loyalty.

These videos are an excellent way to highlight your industry's expertise and can be shared on social media, as blog posts, or even as part of a sales pitch. These videos are a great tool to engage with your customers. Particularly, if they're relevant and are connected to current events or movements.

Whether you're releasing an animated explainer video or holding a live Q&A testimonials are a great method to build trust in your brand and entice new customers to buy your product. You can ask your existing customers to share their experiences with your brand or jump onto Reddit and host an AMA (Ask Me Anything) session. You can also make screen share videos and how-to videos that are focused on specific issues. For example, if you have an e-commerce platform that helps small to medium businesses manage their online store, name your video "How to Create a Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials can also be used as social proof to help people feel more confident about the credibility of a business. They can be in text or video form and are a powerful tool to boost sales and improve a business's online image.

Testimonial content is useful because it focuses on the needs of the customer and how the company's product or service solved their problems. It also helps establish credibility for the business because it highlights other people have used the product.

If you choose to use testimonials, ensure that they include the name, company, and the title of the person. This will enhance their credibility. Make the testimonials as personalized as you can by adding a face. This will help create a connection between the consumer and the brand.

You can include testimonials to other pages on your website. Some businesses have separate pages for testimonials, however you can also include them in other pages. For instance, if a testimonial mentions a particular product, you can display it on the relevant product or checkout page. This method will ensure that the testimonials page from being visited less often than other pages and will still provide the same social proof.

Interactive Landing Pages

Utilizing interactive elements on landing pages boosts the engagement of visitors on average. This type of content can assist you in reaching your goal of converting visitors to leads. Interactive pages are more enjoyable than static pages that have the standard sign-up form and marketing content.

This interactive landing page for Mooala's dairy-free milk uses a playful approach in order to keep the customer engaged. The landing page also has a simple form with multiple options to sign up, reducing the conversion path even further.

This interactive landing page created by TransferWise is another example. The first page offers real-life success stories and social proof to reassure potential customers that the service is worth it, then allows them to complete a simple form for more information on how the service operates.

A landing page can be a great way for b2b content marketing agency marketers to build a list. You can offer a free ebook, webinar, a free trial or other content that will entice your customers to sign up in exchange for their contact details.

Headache Trackers

At the point of consideration in the consideration phase, which is when a client has identified their issue and is seeking solutions, content should educate users about headache triggers and treatments. Examples include infographics that share data on the top causes of headaches, or white papers that present exclusive research into the science behind headache treatments. White papers require readers to provide their email addresses in exchange for access which helps to establish credibility and trust with prospective customers. Headache trackers, applications that allow users to monitor things like their food intake and stress levels, could also be beneficial content for the consideration phase, Minen says. But, users should be careful about making assumptions based on information from the tracking, she says. It could not be a real reflection of their headache triggers.